Tonsefe tikadwala, timapita kwa dokotala wathu ndi chidaliro chachikulu. Tikufuna kumwa mankhwala omwe dokotalayo watipatsa, kutsatira malangizo, ndikuchira msanga. Kudalirana kumeneku ndiko maziko a ubale pakati pa dokotala ndi wodwala. Koma, kodi mudaganizapo kuti zinthu zina kupatula chidziwitso ndi chidziwitso cha dokotala zingakhudzenso mankhwala omwe mumalandira? Lero tikulankhula za nkhani yovuta pang'ono, koma yomwe tonsefe tiyenera kudziwa. Ndiko kuti, ubale pakati pa makampani opanga mankhwala, kapena monga momwe timatchulira, 'makampani opanga mankhwala', ndi madokotala.
Kodi pali ubale wotani pakati pa makampani opanga mankhwala ndi gawo la zamankhwala?
Mwachidule, makampani opanga mankhwala ndi mabizinesi. Cholinga chawo chachikulu ndikupanga phindu pogulitsa mankhwala omwe amapanga. Palibe cholakwika ndi zimenezo. Komabe, mankhwala awa sagulitsidwa ngati chinthu wamba m'sitolo. Dokotala ayenera kuwalembera mankhwala. Chifukwa chake, makampani opanga mankhwala amagwiritsa ntchito njira zosiyanasiyana pophunzitsa madokotala za mankhwala awo.
Tangoganizirani, pamene mankhwala atsopano afika pamsika, madokotala amafuna kudziwa za makhalidwe ake, momwe angagwiritsire ntchito, ndi zotsatira zake zoyipa. Izi ndi zomwe makampani opanga mankhwala amachita:
- Misonkhano ndi misonkhano yazachipatala imakonzedwa. Nthawi zina izi zimachitikira m'mahotela akuluakulu okhala ndi malo apamwamba kwambiri.
- Madokotala amapatsidwa ma scholarship kapena ndalama zothandizira kuti akapezeke pamisonkhano imeneyi. Nthawi zina amapezanso mwayi wopita kumisonkhano kunja kwa dziko.
- Amakumana ndi madokotala kudzera mwa oimira awo azachipatala ndikuwafotokozera mankhwala atsopano.
- Amapereka mabuku, magazini, ndipo nthawi zina ngakhale mphatso zazing'ono zokhala ndi chidziwitso chokhudza mankhwala.
Ndi bwino kuti dokotala apeze chidziwitso chatsopano kuchokera ku zinthu izi. Komabe, vuto limabwera pamene maubwenzi amenewa apitirira malire.
Vutoli limayambira kuti? - "Mkangano wa Chidwi"
Nkhaniyi ndi yovuta pang'ono. Mu Chingerezi, iyi imatchedwa (Conflict of Interest) . Izi zikutanthauza kuti, kuthekera kwa zisankho za munthu pantchito kukhudzidwa ndi maubwino ake kapena maubwenzi ake.
Mwachidule, funso lingabuke ngati dokotala akukupatsani mankhwala chifukwa ndi mankhwala abwino kwambiri komanso oyenera kwambiri pa vuto lanu, kapena chifukwa chakuti akulandira phindu, mphatso, kapena chisomo kuchokera ku kampani yomwe imapanga mankhwalawo.
Chofunika kwambiri chomwe tiyenera kumvetsetsa apa ndichakuti madokotala ambiri amagwira ntchito motsatira mfundo za makhalidwe abwino komanso moganizira zabwino za wodwalayo.Komabe, njira imeneyi nthawi zina ingayambitse tsankho losayembekezereka. Mwachitsanzo, tiyerekeze kuti pali mankhwala awiri, A ndi B, omwe ali ndi makhalidwe ofanana. Koma ngati kampani yomwe imapanga mankhwala B nthawi zonse imathandizira misonkhano ya dokotala, mwina angakhale ndi tsankho pang'ono pankhani yopereka mankhwala B, sichoncho? Ili ndiye vuto lomwe tikukamba.
Kuti tithetse vutoli ndikupereka chithandizo chowonekera bwino kwa odwala, tifunika kusintha monga dongosolo. Malingaliro osiyanasiyana aperekedwa padziko lonse lapansi pankhaniyi.
| Pempho | Ndani ayenera kuchitapo kanthu pa izi? (Ndani ayenera kuchitapo kanthu?) |
|---|---|
| Khazikitsani miyezo yofanana, yogwirizana ndi mafakitale onse kuti muwongolere ubale pakati pa makampani opanga mankhwala ndi madokotala. | Mabungwe azachipatala, makampani opanga mankhwala, ndi akuluakulu azaumoyo. |
| Kupanga ndi kuyang'anira mfundo zomveka bwino zokhudza ophunzira zachipatala ndi madokotala omwe akuchita nawo misonkhano yothandizidwa ndi kampani. | Makoleji azachipatala. |
| Kuphunzitsa ophunzira azachipatala kuti afufuze mozama njira zolimbikitsira anthu kugwiritsa ntchito mankhwala osokoneza bongo komanso zoona zake. | Masukulu azachipatala. |
| Madokotala ayenera kuulula poyera zochitika zilizonse za 'Kusamvana kwa Chidwi' zomwe angakumane nazo ndikuganizira ngati zochita zawo zingaululidwe poyera. | Dokotala aliyense ndi bungwe la zachipatala. |
| Kupereka chidziwitso m'mawu osavuta, kulabadira mofanana ubwino ndi zotsatirapo za mankhwala. | Makampani opanga mankhwala. |
| Kuyang'anira kulondola kwa malonda a mankhwala omwe amaperekedwa kwa ogula ndi kuphunzitsa odwala za cholinga cha malonda amenewo (kuwonjezera malonda). | Madokotala ndi mabungwe azachipatala. |
Kodi mungachite chiyani ngati wodwala?
Monga odwala, tili ndi gawo loti tisinthe dongosololi. Chofunika kwambiri ndikutenga nawo mbali pa thanzi lanu.
1. Musaope kufunsa mafunso: Funsani dokotala wanu za mankhwala. Funsani mafunso monga, "Dokotala, kodi zotsatirapo zake ndi ziti?", "Kodi pali njira zina zomwe zingachitike?", "Ndiyenera kumwa mankhwala awa kwa nthawi yayitali bwanji?" Dokotala wabwino sazengereza kuwayankha.
2. Khalani omasuka: Ngati muli ndi funso lokhudza mtengo wa mankhwala, kambiranani za iwo. Pakhoza kukhala mankhwala ena omwe amapereka maubwino ofanana koma otsika mtengo.
3. Samalani ndi malonda: Mwina mwawonapo malonda a mavitamini ndi zowonjezera zina pa TV komanso m'manyuzipepala. Kumbukirani, cholinga chachikulu cha malonda amenewo ndikugulitsa. Musanagwiritse ntchito chilichonse, lankhulani ndi dokotala wanu kuti mudziwe ngati chili chofunikira kwa inu komanso ngati chili chotetezeka.
4. Khulupirirani, koma dziwani izi: Ndikofunikira kudalira dokotala wanu. Ndikofunikanso kumvetsetsa pang'ono momwe dongosolo lazaumoyo limagwirira ntchito.
Pomaliza, ubale pakati pa dokotala ndi wodwala ndi wamtengo wapatali kwambiri. Kuti ukhale wolimba, ndikofunikira kuti dongosolo lonse lizigwira ntchito mowonekera bwino.
Uthenga Wopita Nawo Kunyumba
- Ubale pakati pa madokotala ndi makampani opanga mankhwala ndi wovuta. Ngakhale kuti kupereka chidziwitso chokhudza mankhwala n'kofunika, sikuyenera kusokoneza kwambiri chithandizo chomwe wodwalayo amapatsidwa.
- Ngakhale madokotala ambiri amachita zinthu mwachilungamo, kusintha kuwonekera bwino kwa njira yogwirira ntchito kudzalimbitsa chidaliro cha odwala.
- Monga wodwala, muli ndi ufulu wonse wofunsa mafunso, kuphunzira zambiri, komanso kulankhula momasuka ndi dokotala wanu za chithandizo chanu.
- Nthawi zonse funsani dokotala wanu musanapange chisankho chilichonse cha mankhwala kapena thanzi. Musamaganizire za malonda okha kapena mawu a ena.
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