Wen yu de browz Facebook o TikTok fo yu fon, yu si wan post laik, "Dis popular biskit get poison insaid!" ɔ "If yu gɛt di nyu vaysin, yu go gɛt wan denja sik!". We yu si am, yu kin fred smɔl ɛn wɔri, nɔto so? Yu tink se dɛn tin ya rili tru? Ɔ na lay lay tin dɛn we sɔmbɔdi de skata bay wilful? Tide, lɛ wi tɔk bɔt aw fɔ protɛkt wisɛf frɔm dis sik we dɛn kɔl lay lay wɛlbɔdi infɔmeshɔn .
Wetin mek wi biliv nyuz lɛk dis izi wan?
Bɔku pan wi kin tink se if dɛn pablish sɔntin na nyuspepa ɔ na wɛbsayt, sɔmbɔdi go dɔn chɛk in trut bifo i pablish am, ɛn wetin mek pipul dɛn de lay. Arawnd twɛnti ia bifo dis tɛm, da stori de na bin tru. Bɔt tide, di wan ol tin dɔn chenj bikɔs ɔf di nyu, fast-fas, atenshɔn, ɛn dat mek dɛn nɔ kin abop pan midia. Tin dɛn bɔt aw fɔ kuk ɔ ple kriket nɔto so prɔblɛm, bɔt dis kin rili denja fɔ yu wɛlbɔdi.
Naw luk, wɛlbɔdi advays de ɔlsay. We dɛn fɛn nyu tin, i kin skata ɔlsay na di wɔl insay sɔm sɛkɔn dɛn afta dɛn dɔn anɔys am. We di rizɔlt fɔ wan stɔdi we dɛn du fayn fayn wan go frɔm prɛs rilis to nyuspepa edlayn to Instagram post to pɔdkas, di tru minin go rili chenj ɛn nɔ ɔndastand am. If yu si wan post ɛn yu gɛt wan nagging filin se sɔntin nɔ rayt, trɔst da filin de. I nɔ wɔnda se yu nɔ go ebul fɔ tray bak usay dis kayn lay lay prɔpaganda bigin - dat na di men kwaliti fɔ lay lay nyuz.
Nɔ wande insay istri wi bin gɛt fɔ chɛk bɔku bɔku stori dɛn insay wan de. Bɔt naw, we wi de skrol na wi fon dɛn, wi kin si bɔku tin dɛn , usay wi kin gɛt tɛm fɔ chɛk ɔl wetin wi si?
Di kɔnflikt bitwin sayɛns risach ɛn fast midia
Di sayɛns we dɛn de yuz na stɛp bay stɛp, sloslo, kwɛstyɔn ɛn ansa we gɛt fɔ du wit fɔ chɛk wan tiori, aks bɔku kwɛstyɔn dɛn, ɛn mek ɔda masta sabi pipul dɛn we sabi du di wok rivyu am. Sɔntɛnde, i kin tek sɔm ia ɔ ivin bɔku bɔku ia fɔ mek pipul dɛn gri wit wan tiori. Dɔn bak, di tin dɛn we wi no kin chenj bak we wi de du risach afta dat.
Bɔt dis sistamɛtik, peshɛnt sayɛns we nɔ fayn atɔl fɔ tide fast-fas midia ɛnvayrɔmɛnt. Bikɔs fɔ di midia, klik na mɔni.
" Sayɛns"Mɔnika Wang, we sabi bɔt wɛlbɔdi biznɛs disinfɔmeshɔn na Bɔston Yunivasiti bin tɔk se: “I de tɔk bɔt patɛns, nɔto bɔt wan wan stɔdi.” "If wi si bɔku stɔdi dɛm we nɔ gɛt natin fɔ du wit big pipul dɛm we de sho se risk de, na da tɛm de wi fɔ wɔri."
Fɔ mek di midia dɛn kɔntinyu fɔ liv, dɛn edlayn dɛn nid fɔ de fast fast, we go mek pɔsin in yay luk, ɛn we de tɔk to di pɔynt stret. No rum nɔ de fɔ subtlety. If yu tek yu tɛm fɔ dig insay wetin nyu risach de rili tɔk, di stori kin lɔs in wam.
Di las tin we dɛn ad pan dis na atifishal intɛlijɛns, ɔ ``Atifishal Intɛlijɛns''. Dis na fɔ mek tin dɛn lɛk ``deepfakes''. Dat min se yu kin mek lay lay fim dɛn we de mek lɛk se yu na rial dɔktɔ ɛn tɔk bɔt prɔdak dɛn we dɛn nɔ go ɛva ɛndɔs. Yu nɔ go rili ebul fɔ no if wetin yu de si na rial ɔ na fek. So tink tu tɛm bɔt nyuz we de mek yu sɔprayz, we de mek yu fred, ɔ we tan lɛk se i tu gud fɔ bi tru.
Aw Soshal Midia De Mislead Yu
Wɛlbɔdi nyus kin skata kwik kwik wan bikɔs i izi fɔ sheb. Soshal midia na wan impɔtant tin we de mek dis apin. Wan stɔdi we dɛn jɔs du, sho se pas af pan di big pipul dɛn dɔn yuz wɛlbɔdi advays dɛn we dɛn dɔn si na soshal midia. Dat pas di advays we dɛn kin gɛt frɔm di wan dɛn we sabi bɔt mɛrɛsin.
Bɔt ɛnibɔdi kin mek di wɛlbɔdi infɔmeshɔn na soshal midia, ɛn i nɔ nid fɔ gɛt mɛrɛsin ɔ sayɛns bakgrɔn. Insay di sɔv we wi bin dɔn tɔk bɔt, 46% pan di wan dɛn we bin aks fɔ advays na soshal midia se dɛn nɔ gɛt am frɔm wɛlbɔdi biznɛs pipul dɛn, bɔt frɔm pipul dɛn we de inflɔws we de tɔk bɔt jenɛral wɛlbɔdi ɛn wɛlbɔdi biznɛs.
Fɔ mek pɔsin we de inflɔws kɔntinyu fɔ liv, dɛn nid bɔku pipul dɛn we de fala dɛn, we want fɔ lɛk, kɔmɛnt, ɛn sheb dɛn post dɛn. Dis na di rizin we mek pɔsin we de inflɔws kin ɛgzajarayt wan rili smɔl, kɔmɔn wɛlbɔdi prɔblɛm ɛn mek i tan lɛk se na big tin. Di mɔ pipul dɛn de si am ɛn sheb am, na di mɔ dɛn de mek mɔni.
Imajin, aw i go skata kwik kwik wan if yu si wan edlayn we se, ‘Dis biskit we pipul dɛn sabi de pɔyzin yu pikin dɛn!’ pas fɔ ‘Sayntis dɛn kin du ɛkspɛkt tɛst pan di ebi ebi mɛtal lɛvɛl dɛn na biskit’?
Wan stɔdi we dɛn jɔs du pan vidio dɛn we gɛt fɔ du wit wɛlbɔdi biznɛs na TikTok, sho se lɛk af pan dɛn fim dɛn ya ful-ɔp wit infɔmeshɔn we nɔ kɔrɛkt, we sɔntɛm go ambɔg. Wan ɔda stɔdi sho se na lɛk wan pat pan tri pan di tin dɛn we pipul dɛn kin rayt na soshal midia bɔt kansa, gɛt tin dɛn we de mek pipul dɛn nɔ no di tru ɔ we de mek pɔsin denja.
Wan ɔda rizin we mek wi nɔ fɔ abop pan pipul dɛn we gɛt pawa na bikɔs na di kɔmni dɛn we de mek di prɔdak dɛn we dɛn de promot de pe dɛn. Dat min se na kɔnflikt fɔ intɛres . Bɔt we dɛn de du sayɛns risach, di wan dɛn we de du risach fɔ tɔk bɔt ɛnitin we dɛn gɛt wit mɔni biznɛs.
Sayn dɛn we de wɔn pipul dɛn fɔ no di lay lay wɛlbɔdi infɔmeshɔn
So yu tink se izi we de fɔ si dis kayn lay lay nyuz? Fɔ tru, nɔto wan we de, bɔt sɔm wɔnin sayn dɛn de we yu fɔ luk fɔ we yu de skrol.
| Sayn we de wɔn pɔsin | Wetin dat jɔs min? |
|---|---|
| Yu de fil bad bad wan. | If dɛn yuz wɔd dɛn lɛk ‘toxic’, ‘deadly’, ɔ ‘deadly’ we nɔ gɛt klia pruf, na wɔnin. If yu rili de fred afta yu si nyus stori, i kin bi se yu de ɛgzajarayt. |
| Jɔs sɔmbɔdi in yon ɛkspiriɛns. | Jɔs bikɔs sɔntin bin du bad to pɔsin we de inflɔws, dat nɔ min se i nɔ denja fɔ yu. I nɔ de bays pan data, we dɛn kɔmpin dɛn de rivyu . |
| Na wan risach nɔmɔ wi de tɔk bɔt. | Bɔku tɛm, wan stɔdi we nɔ gɛt natin fɔ du wit ɔda stɔdi dɛn nɔ kin rili klia. Luk bak aw bɔku pipul dɛn bin tek pat pan am. Di mɔ pipul dɛn de bɔku, na di mɔ di tin dɛn we kin apin kin valyu. |
| Na soshal midia ɔ wɛbsayt we yu nɔ sabi nɔmɔ | Dɛn kin pul rial wɛlbɔdi nyuz na bɔku big big midia dɛn we gɛt gud nem. Sɔch na Google fɔ si usay ɔda tin dɛn dɔn pablish dis. |
| Kɔrɛleshɔn vs. Kɔzɛshɔn | Sɔntɛnde, tu statystik kin mach, bɔt dat nɔ nid fɔ mek sɛns. Tink bɔt am, if yu se we ayskrim de sɛl bɔku, pipul dɛn we de kil pipul dɛn de bɔku, yu nɔ tink se dat min se ayskrim de mek pipul dɛn kil? |
| Wan rizin de fɔ mek dɛn sɛl. | If pɔsin tek in tɛm fɔ mek big tin kɔmɔt pan prɔblɛm ɛn afta dat i tray fɔ sɛl "kyu" fɔ am, dɛn nɔ go ebul fɔ abop pan da pɔsin de. |
If yu nɔ gɛt di tɛm ɔ di tin we yu want fɔ go insay di ditel dɛn bɔt wan edlayn we de mek yu fred, jɔs nɔ pe atɛnshɔn to am. Mɛmba dis: If yu gɛt dawt, nɔ sheb am.
"Fak nyus de skata bikos i de trig strong emoshon fo wi. No bi evri edlain we de mek pipul de fred de sho se kraysis de, and wi no nid to chase evri lai fo intanet to fain out if na tru o no."
If yu rili gɛt prɔblɛm wit yu wɛlbɔdi, di bɛst pɔsin fɔ tɔk to bɔt am na yu dɔktɔ.
Mɛsej we dɛn kin kɛr go na os
- Nɔ biliv wantɛm wantɛm ɛvri wɛlbɔdi nyuz we yu de si na soshal midia, mɔ di tin dɛn we de mek yu fred.
- Bi saspek pan post dɛm we de yuz strɔng wɔd dɛm lɛk ‘toxic’ ɛn ‘deadly’ ɛn we de trig yu imɔshɔn.
- Tru tru sayɛns tin dɛn we dɛn kin fɛn nɔ kin kɔmɔt frɔm wan stɔdi, bɔt dɛn kin kɔmɔt frɔm di tin dɛn we dɛn dɔn du fɔ bɔku stɔdi dɛn.
- If wan stori dɔn wit pɔsin we tray fɔ sɛl sɔntin ɔ savis, i go mɔs bi se i go mek pipul dɛn nɔ no di tru.
- Di tin we impɔtant pas ɔl: If yu ivin gɛt smɔl dawt bɔt ɛni infɔmeshɔn, nɔ tɛl ɔda pipul dɛn bɔt am.
- Fɔ ɛni kwɛstyɔn bɔt yu wɛlbɔdi biznɛs, ɔltɛm go to dɔktɔ we sabi du di wok, nɔto di intanɛt.
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