Yu dɔn ɛva tink se, “Dɛn mek dis di kayn we we go mek di fama dɛn fayn” we yu bin de pik kɔfi ? Yu dɔn ɛva tek mɔni na big bank ɛn put am na smɔl bank we de nia yu? Ɔ yu dɔn ɛva bay sɔntin lɛk dres ɔ buk na smɔl shɔp we pɔsin na yu yon kɔntri de rul, pas fɔ bay dres frɔm big chen na supamakit? If yu dɔn du sɔntin lɛk dis, yu dɔn ɔlrɛdi de du wetin dɛn kɔl “ethical consumerism.” So, wetin na ethical consumerism? Aw wi go put am insay wi layf?
Fɔ tɔk am simpul wan, i tan lɛk se yu de vot wit yu mɔni. Tink bɔt am, wi ɔl de spɛn bɔku mɔni ɛvri ia pan guds ɛn savis dɛn. Evri rup we wi de spend na mesej we se, "Dis na di wold we a want." In ɔda wɔd, fɔ yuz di pawa we yu mɔni gɛt fɔ sɔpɔt di valyu dɛn we yu bisin bɔt na wetin wi kɔl ethical consumption.
Wetin mek wi fɔ tink bɔt dis? Wetin na dɛn valyu dɛn ya?
Na tru se dɛn valyu dɛn ya kin difrɛn frɔm wan pɔsin to ɔda pɔsin. Bɔt in jɔnal, di wan dɛn we intres pan ɛthikal kɔnsɔmshɔn kin pe atɛnshɔn pan sɔm impɔtant tin dɛn. Sɔm kin bay wit di envayrɔmɛnt na dɛn maynd, ɔda wan kin tink bɔt smɔl biznɛs na wi kɔntri. Ɔl dɛn tin ya kin fɔdɔm ɔnda di sem ambɔla. Dat min se, fɔ tray fɔ inflɔws di we aw kɔmni dɛn de biev tru di we aw wi de bay.
Lɛ wi si wetin na di men tin dɛn we wi fɔ pe atɛnshɔn pan.
| Eria we dɛn de pe atɛnshɔn pan | Simply put am... |
|---|---|
| Yuman rayt | Sɔpɔt kɔmni dɛn we nɔ de yuz pikin wok, trit dɛn wokman dɛn fayn, pe fayn pe, ɛn gi sef wok ples (e.g., Fair Trade sɛtifiket prodak). |
| Ples | Fɔ pik kɔmni dɛn we de ridyus pɔyushɔn, risaykul, praktis sataynabul faming, ɛn yuz rinuɔbal ɛnaji. |
| Animal wɛlbɔdi biznɛs | Sɔpɔt ples dɛn we de trit animal dɛn fayn, mek tin dɛn we nɔ gɛt kruk, ɛn protɛkt di say dɛn we animal dɛn de liv. |
| Kɔmyuniti patisipeshon | Fɔ sɔpɔt smɔl biznɛs, famili biznɛs, ɛn fam dɛn na wi yon eria, instead fɔ sɔpɔt big intanashɔnal kɔmni dɛn. |
| Soshal jɔstis | Sɔpɔt kɔmni dɛn we nɔ de diskriminayt ɛnibɔdi bikɔs ɔf in kɔlɔ, rilijɔn, man ɔ uman, ej, ɛn ɔda tin dɛn, ɛn we nɔ de du tin dɛn we nɔ fayn. |
Okay, so aw wi go bigin?
Naw yu go de tink se, “A nid fɔ du risach bɔt ɛni kɔmni we a de bay frɔm?” Dat na rili di wɔs advays we yu kin gi. I tan lɛk se yu put yusɛf na prɔblɛm we nɔ izi fɔ yu. Bikɔs ivin masta sabi pipul dɛn we dɔn de wok pan dis wok fɔ lɔng lɔng tɛm nɔ kin ebul fɔ fɛn kɔrɛkt infɔmeshɔn bɔt ɛvri kɔmni izi wan. So aw wi go du risach bɔt ɛni ples we wi de bay? I nɔ pɔsibul.
So, pas fɔ tink se "luk insay ɔltin," i bɛtɛ fɔ bigin wit di izi ples dɛm we wi kin gɛt di big impak.
Fɔs tin we yu fɔ du: chenj yu bank!
Yu go sɔprayz fɔ yɛri dis. Yu bank na ples we rili impɔtant . Bɔku pan di big big bank dɛn na Sri Lanka kin luk fayn to dɛn wokman dɛn ɛn dɛn kin nɔ ambɔg di envayrɔmɛnt frɔm do. Bot di problem na se, wen yu moni de fo dem akaunt, wich kain tin dem bank de inves dat moni fo ol ova di wold? I at fɔ mek wi no. Na de bad tin kin apin bɔku tɛm.
If i pɔsibul, chenj to smɔl, lokal bank ɔ kɔpɔ sosayti. Fɔ ɛgzampul, fɔ chenj to ples lɛk di kɔpɔ bank ɛn rural bank dɛn na wi kɔntri na big chenj. Na tru se fɔ chenj bank na tin we kin mek yu nɔ izi smɔl. Bɔt dɛn gɛt fɔ du am wan tɛm.
Wi kin shop wit sɛns na supamakit?
Bɔku pipul dɛn kin bigin dis waka na di supamakit. Bikɔs dɛn nɔ want dɛn famili fɔ it it we gɛt peshɛnt sayd , bɔku pipul dɛn kin bay ɔganayz vɛjitebul ɛn frut dɛn.Dɛn kin bigin fɔ bay. Na da tɛm de dɛn kin lan bɔt kɔnsɛpt dɛn lɛk "Fair Trade," we min prɔdak dɛn we fayn to fama ɛn wokman dɛn ɛn gi dɛn sataynabul layf.
Aw a go fɛn gud prɔdak? A kin abop pan di lɛbl dɛn?
Sɔntɛnde, fɔ pik prɔdak dɛn na supamakit kin tranga. Lebul dɛn de we wi kin luk fɔ. Fɔ ɛgzampul, tin dɛn lɛk ``Fair Trade Certified`` ɛn ``organic certifications.`` Dɛn tin ya min se dɛn dɔn mek di prɔdak dɛn akɔdin to sɔm standad dɛn.
Bɔt na smɔl prɔblɛm de ya. Sɔntɛnde, di standad dɛn we de biɛn dɛn lɛbl ya dɔn wik as tɛm de go. Ɛspɛshali wit di "ɔrganik" lɛbl, sɔm masta sabi pipul dɛn se, "I go mɔs bi se i nɔ gɛt wan minin fɔ jɔs luk di ɔrganik lɛbl dɛn tɛm ya." Bikɔs tɛm kin de we sɔm big kɔmni dɛn kin yuz da lɛbl de jɔs fɔ mek dɛn gɛt nem.
So, if wi nɔ du risach fɔ lɔng tɛm , yu tink se lɛbl de na di supamakit we wi go abop pan?
Yɛs. Wan we masta sabi pipul dɛn kin kɔmɛnt na B Kɔp sɛtifiket . Dɛn sho am na di prɔdak lɛbl wit wan simpul ‘B’ insay wan sɛklɔ. ``B Kɔp sɛtifiket'' na shɔt fɔ "Bɛnifit Kɔpɔreshɔn." Dis na sɛtifiket we wan ɔganayzeshɔn we nɔ de du biznɛs ɛn we de go tru wan strɔng we fɔ chɛk di kɔmni dɛn, de gi. Na di gold standad we de naw. If yu want fɔ pik di rayt tin na di supamakit, luk fɔ prɔdak dɛn we gɛt di lɛta ‘B’ insay sɛklɔ. Dɛn dɔn pruv se kɔmni dɛn we gɛt dis sɛtifiket kin balans prɔfit ɛn soshal mishɔn, ɛn dɛn kin rispɔnsibul pan soshal ɛn envayrɔmɛnt.
Di valyu fɔ put ‘wi yon’ fɔs
Wan ɔda gud we we nɔ nid fɔ du bɔku risach na fɔ bay tin dɛn ɛn tin dɛn we dɛn mek na di say we dɛn de du biznɛs frɔm di lokal biznɛs dɛn . Wi kɔntri in ikɔmik sistɛm de strɔkchɔ di we we bɔku tɛm de favɔret big kɔmni dɛn. Dis kin mek i nɔ izi fɔ mek smɔl biznɛsman dɛn ebul fɔ kɔmpit.
Tink bɔt di smɔl bukstɔ, di klos stɔ, di ɔto ripɛnt shɔp na yu vilej, ɔ di uman we de sɛl vɛjitebul na di wik makit... ɔl dɛn pipul ya de fɛt tranga wan fɔ liv. We yu bay frɔm dɛn, yu de ɛp dɛn pipul dɛn de dairekt wan ɛn wi yon ikɔmi. I impɔtant fɔ gi yu mɔni to ɛni lokal biznɛs we yu lɛk ɛn we yu tink se fɔ kɔntinyu fɔ de na yu eria.
I nɔ nid fɔ pafɛkt, ivin smɔl stɛp na big tin!
If yu disayd fɔ bi ethical consumer dis we, nɔ tink se, "A fɔ bi 100% rayt." Nɔ du am we yu de tink da we de. Ivin di masta sabi bukman we bin tɔk bɔt dis atikul gri se i de yuz big big stɔ dɛn na di Intanɛt lɛk Amazɔn.
Fɔ bi pɔsin we de bay tin dɛn we gɛt gud abit nɔto fɔ tray fɔ pafɛkt. I tan lɛk se yu gɛt mak pan tɛst. Fɔ gɛt yu ethical GPA frɔm F to C na big improvement. I tan lɛk se yu de vot. Pan ɔl we wi wan wan vot nɔ go tan lɛk big tin, na we wi ɔl jɔyn togɛda na in dimokrasi de kip.
So, nɔ fil gilti we yu nɔ nid ɔ tray fɔ bi pafɛkt kɔstɔma. Du wan tin wan tɛm. Tek smɔl smɔl step dɛn na di rayt say. Bikɔs we wi ɔl du dɛn smɔl smɔl tin dɛn de togɛda, i kin ad pan big impak.
Mɛsej we dɛn kin kɛr go na os
- Evri rup we yu spend na laik vot fo di kain wold we yu want.
- Start smɔl. Ivin fɔ chenj yu bank to lokal bank ɔ fɔ sɔpɔt wan lokal stoa na fayn stat.
- We yu de bay guds, luk fɔ sɛtifiket lɛbl dɛn we yu kin abop pan. Pe patikyula atɛnshɔn to ay kwaliti sɛtifiket dɛn lɛk B Kɔp sɛtifiket .
- Ɛnitɛm we i pɔsibul, put di lokal biznɛs, fama dɛn, ɛn ‘wi tin’ fɔs. I de ɛp fɔ mek wi yon kɔmyuniti strɔng dairekt wan.
- Nɔ tray fɔ bi pɔsin we pafɛkt. Ɛni smɔl tin we pɔsin kin disayd fɔ du, impɔtant. Muv stɛp bay stɛp na di rayt say, ɛn nɔ fil gilti.
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