Coffee i lei dawnin, “Hei hi loneitute tan dik taka siam chhuah a ni em?” Global banking giant atanga local community bank tenau zawka inthlak i ngaihtuah tawh em? A nih loh leh, chain store lian tak aṭanga thil lei ai chuan, i lehkhabu emaw, i thawmhnaw emaw atân tualchhûng dawr pakhat ṭanpui i thlang zawk em ni? I nei a nih chuan “ethical consumerism” i practice tawh a ni. Chuti a nih chuan, eng nge ni tak tak a, engtin nge i nitin nunah i dah tel theih ang?
A awlsam zawngin sawi ila, i sum hmanga vote thlak ang mai a ni. Ngaihtuah teh: kum tin thil siam leh service-ah sum tam tak kan hmang vek a ni. Dollar i hman apiang hian thuchah a thawn chhuak a, a bul berah chuan, “Hei hi khawvel ka awm duhna chi chu a ni,” tih hi a ni. Ethical consumerism chu i wallet thiltihtheihna hmanga i tana pawimawh tak tak hlutnate thlawpna a ni.
Engvângin nge hei hi i tân a pawimawh ang? Chûng hlutnate chu engte nge ni?
A pianphungah chuan heng hlutnate hi mi hrang hrangah a inang lo thei a ni. Mahse, a tlangpuiin ethical consumerism ngaihventute chuan thil pawimawh tlemte an ngaihtuah ber a ni. Mi ṭhenkhat chuan boruak lam chauh an ngaihtuah a, ṭhenkhat erawh chuan tualchhûng sumdâwnnate ṭanpui an tum thung . Heng zawng zawng hi umbrella pakhat hnuaia awm vek a ni: kan thil lei dan hmanga corporate nungchang nghawng tir tumna.
Thil ngaihtuah tur pawimawh tak takte chu han en ila.
| Thil ngaih pawimawh ber | A awlsam zawngin... |
|---|---|
| Mihring dikna chanvo | Naupang hnathawh hmang lo, hnathawkte enkawl tha, hlawh dik tak pe, leh hnathawhna hmun him (eg, Fair Trade certified products) siamtu company te tanpui. |
| Chenna khawvel | Pollution tihtlem, recycle, sustainable farming kalpui, leh renewable energy hmangtu company thlan. |
| Rannungte hamthatna | Rannungte ngilnei taka enkawltu, tihduhdahna awm lo thil siam chhuaktu, leh thilsiamte humhalhtu sumdawnnate thlawp. |
| Khawtlangin tanpuina | International corporation lian tak takte ai chuan tualchhung, tenau, chhungkaw ta sumdawnna leh lo neitute thlawp. |
| Khawtlang Inthlauhna (Social Equity) a ni | Hnam, sakhaw, mipa leh hmeichhia, kum lama inthliarna nei lo company-te thlawp a, nungchang dik lo tih loh. |
Okay, chuti a nih chuan engtin nge kan tan ang?
I ngaihtuah mai thei, “Ka thil lei company pakhat zel hi ka zirchian vek a ngai em?” Dik tak chuan chu chu thurawn pawi ber a nii zui thei ang. Chu chu burnout recipe a ni. Kum tam tak chhung he lama thawk tawh mithiamte pawhin company tin kalphung hi chhinchhiah harsa an ti hle. Chuti a nih chuan, engtin nge i thil lei na hmun apiang chu i zirchian theih ang? A tih theih loh mai mai a ni.
Chuvangin, “engkim chhui chian” ngai anga inhriat ai chuan, a tha ber chu, inhnialna tlem ber hmanga nghawng lian ber i neih theihna hmun atanga tan hi a ni.
Step Pakhatna: I bank kha thlak rawh!
Mak i ti mai thei, mahse i bank hi thil pawimawh tak a ni tih rin theih loh khawpin . Commercial bank lian tam tak chu pawn lamah chuan a ropui hle mai thei—hnathawkte chu ṭha taka enkawltu leh boruak enkawltu anga inchhal. Thubuai chu i sum chu chutiang account-ah chuan a thut laiin, chu bank-te chuan chu sum chu khawvel hmun hrang hranga industry hrang hrangah an invest fo thin a, chu chu harsatna i tih theih tur a ni. Chu pawisa chu khawiah nge a kal tih chiang taka zawn chhuah a harsa fo thin.
A theih chuan i account te chu tualchhung bank tenau zawk emaw, credit union emaw-ah sawn rawh. Bank thlak danglam hi harsatna ang maiin a lang thei a, mahse vawi khat tih tur a ni a, nghawng lian tak, nghet tak a siam a ni.
Grocery store-ah chuan fing zawkin thil lei rawh
Mi tam zawk chuan he zinkawng hi ei tur dawr atang hian an tan thin. Chhungkaw tam tak chuan pesticide hmanga khuh chaw ei loh an duh avangin organic thlai leh thei lei atanga tan an ni Chuta tang chuan “Fair Trade” concepts—loneitute leh hnathawkte hlawh dik leh eizawnna nghet tak neih theihna tur thil siamte chu an zir fo thin.
Engtin nge thil tha tak tak i hmuh theih? Label te hi i ring thei ang em?
Supermarket-a thil siam thlan chu thil harsa tak a ni thei. “Fair Trade Certified” emaw organic certification emaw ang chi label kan zawng thin. Hengte hian product hian standard bik a tlin tih a tilang a ni.
Mahse, man a awm. A châng chuan, heng label hnuaia tehfungte hi hun kal zelah a tlahniam ṭhin. “Organic” label chungchangah hian mithiam thenkhat chuan label chauh rinchhan chu a tawk tawh lo mai thei tih an sawi a, corporation lian thenkhat chuan chu label chu marketing atan chauh an hmang thei a ni.
So, without spending hours on research , ei tur dawrah i rin theih tur label a awm em?
Awle. Mithiamte chuan B Corp certification hi zawng turin an rawt fo thin . Hei hi product packaging-a circle chhunga ‘B’ te tak te angin i hmu ang. B Corp tih hi “Benefit Corporation” tihna a ni. Hei hi company pakhatin audit process khauh tak a neih hnua non-profit organization-in a pek certification a ni. Tunah hian hei hi gold standard a ni. Grocery store-a duhthlanna awlsam, ethical tak siam i duh chuan ‘B’ logo hi zawng rawh. He certification nei company te hi hlawkna leh social mission inthlauhna leh social leh environmental performance standard sang tak an tlin theih nan verified an ni.
Local ngaih pawimawh hmasak a hlutna
Research tlemte chauh mamawhna kawng tha tak dang chu tualchhung thil siam lei leh tualchhung sumdawnna te thlawp hi a ni . Kan economic system hi corporation lian lam hawia tilt a nih fo avangin sumdawnna tenau te tan pawh inelna neih a harsa hle.
Veng chhunga lehkhabu dawr te tak te, thawmhnaw dawr te, tualchhung auto mechanic te, a nih loh leh tualchhung bazar-a loneitu te kha han ngaihtuah teh. Eizawnna tur atan an thawkrim hle a ni. Anmahni nena thil i lei hian chu mimalte leh kan tualchhung economy chu direct-in i thlawp a ni. I sum hman i duh apiangin tualchhung sumdawnna i ngaihhlut takah i hman duh chuan i khawtlang zinga tel ve reng turin i pui a ni.
I famkim a ngai lo—step tenau zawng zawng hi a pawimawh vek!
Ethical consumer nih i tum a nih chuan “100% perfect” ni turin in nawr suh. Famkimna zawnna hian bul tanna tur engmahin a tikhawlo suh ang che. He thuziak-a thawhhlawk mithiamte pawhin Amazon ang online retailer lian tak takte hi a chang chuan an hmang thin tih an pawm a ni.
Ethical consumer nih hi famkimna lam panna kawng a ni lo. Grade point average angin han ngaihtuah teh. F atanga C thlenga i “ethical GPA” rawn hruai hi hmasawnna nasa tak a ni. Vote thlak ang mai a ni. I vote pakhat chauh hi a danglam vak lo mai thei tih ngaihtuah pawh ni se, kan vote zawng zawng hi kan inzawm khawm chuan chu chu democracy tichaktu chu a ni.
Chuvangin, a tul lo taka sualna phurrit nei suh la, zan khat thil thuah consumer famkim nih tum suh. Step khat khatin la rawh. Kawng dik lamah kal rawh. A chhan chu chutiang thil tenawm tak tak ti tura kan inzawmkhawm vek chuan a cumulative impact chu a nasa hle a ni.
Take-Home Thuchah a ni
- Dollar i hman apiang hi i hmuh duh khawvel chi hrang hrang vote a ni.
- Tlem atanga tan rawh. I bank chu tualchhung khawtlang institution-a thlak emaw, tualchhung dawr pakhat thlawp emaw chu bul tanna ropui tak a ni.
- Shopping i tih hian certification label rintlak tak tak zawng rawh. A bik takin, B Corp ang chi certification sang tak takte chu dah pawimawh ber rawh.
- A theih phawt chuan tualchhung sumdawnna leh loneitute chu dah pawimawh hmasa phawt ang che. Kan khawtlang ngei pawh tihchakna kawngah direct-in a pui a ni.
- Famkimna tum suh. Duhthlanna tenau, hriatna nei zawng zawng hi a pawimawh vek. Step khat hnu step khatin hmalam pan rawh, sualna rit tak pawh nei lovin.
ethical consumerism, shopping, tualchhung sumdawnna, fair trade, B Corp, organic, chhunzawm zel, hriselna, hriselna
